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Rich Harshaw

 Rich Harshaw

Rich Harshaw is keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16, in Atlanta. This year’s programming is centered on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. To find out more about the event and to register, click here.

How to Win at Marketing

Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to thrive, noting that almost nobody figures out the marketing side of the business.

Six Keys to a Thriving Business

I’ve met exactly one marketing genius in the remodeling industry since I began specializing in remodeling marketing in 2005. His name is Brian Elias, the charismatic owner of Hansons Windows in Detroit. He’s built an impressive business somewhere in the neighborhood of $70 million a year—not by…

Case Studies: Online Reviews on Steroids

SEO and website conversion are fairly complex and multi-faceted, Harshaw wrote in a recent installment of Your Business Matters in Window + Door magazine. The bedrock foundation of both: great content. Of the four types of content he outlined in that article—including core content, blogs, online…

Two Birds, One Stone

Want to juice your SEO rankings? Simple! Just create and post a ton of great content on your website.  Want your website to do a better job of converting lookers into buyers? Simple! Just create and post a ton of great content on your website. Is it really that simple? Yes and no.  Both…