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The Talk

Are You a Top Manufacturer?

Window + Door’s annual Top Manufacturers list (formerly, the Top 100 Manufacturers) is an important benchmarking tool for the industry. In addition to the industry growth this study tracks, the Top Manufacturers report also aims to provide a general overview of window and door manufacturer health.

Calculated Change

Do you feel technology is advancing too fast for you to keep up? Do you focus too much on how changing machines, software, and/or processes will disrupt your facility, and less on the future benefits of these changes? As technology continues to evolve and improve, these advancements promise to…

Trust, Market Optimism and Growing Framing Diversity

I’ve played window historian on this blog in the past, tracking specifically the way that vinyl has ascended over the decades from a mistrusted bargain material to the undisputed market leader. Why the shift? There have been material improvements, of course. Standards and certifications helped, too…

Hope After the Storm

With hurricanes predicted to worsen in the coming years, according to a study by Yale University, the resiliency conversation is more important to the building products industry than ever. Certainly, smart building practices and materials are paramount to the conversation, but even the strongest of…

Five Steps to a Comprehensive Social Media Strategy

Being social with consumers online helps potential customers see your company as one that is run by caring, accessible people, and that inspires trust that can lead to sales. Social media marketing is a must to compete online today. But, window and door companies without a comprehensive strategy…

Three big themes from the Builders’ Show

I was one of the approximately 90,000 attendees to descend on the Las Vegas convention center last week for the International Builders’ Show at Design and Construction Week. Here are my three big takeaways from IBS 2020. 

Live from IBS 2020

More than 1,400 manufacturers and suppliers are occupying 600,000 net square feet of exhibit space this week at the NAHB International Builders' Show in Las Vegas. Editor-in-chief Emily Thompson is live on scene, exploring the show floor and uncovering the latest products in the fenestration…

Intent and Awareness

You probably already know that search engine optimization and social media aren't optional in today's market. But do you know some of the most important considerations that go into home improvement marketing via these channels?  

Ringing in the New

Happy New Year, Window + Door readers. We’re ringing in the new decade with an all-new WindowandDoor.com, a project we’ve been working on throughout 2019.