TikTok, unfairly labeled as a social media platform geared toward high school students doing dances to popular songs, has almost 85 million users of all ages in the U.S. alone. And big brands have made their way to this growing platform and found an opportunity to connect with users. So, the answer to the titular question, is yes. TikTok is a space for fenestration brands.
Success in our industry is about more than a transaction. It’s about more than a simple product or component. It’s about continual collaboration with your vendors to find optimal ways to grow your business.
Building teams are increasingly selecting anodize finishing for aluminum-framed windows, doors and skylights. While painted coatings provide the largest color assortment, architects and homeowners often find the range of anodize metallic tones matches their design, while offering minimal maintenance and maximum longevity.
Putting more energy-efficient windows, doors and skylights into service depends on functioning, resilient global supply chains. While fenestration product manufacturers still face challenges meeting demand, post-pandemic consumer attitudes may offer some relief.